1. Umuguzi Mushya w'Ubwiza: Ufite Imbaraga, Imyitwarire Myiza & Igerageza
Ubwiza bw'ahantu hatandukanye burimo guhinduka cyane kuko abaguzi barushaho kubona ubwitaho bw'umuntu ku giti cye binyuze mu kugaragaza ubwitange no kwita ku mibereho myiza. Abaguzi bo muri iki gihe ntibakinyurwa n'ibyo bavuga bidafite ishingiro, nk'uko abaguzi babivuga.ukuri, ubwisanzure no gukorera mu mucyo mu buryo bugaragarabivuye mu birango.
A. Indangamuntu-Ubwiza bwa mbere bwafashe umwanya wa mbere
Izamuka ry’"ubukangurambaga bw’ubwiza" ryahinduye kwisiga no kwita ku ruhu ibikoresho bikomeye byo kwimenyekanisha. Abaguzi ba Gen Z ubu basuzuma ibirango bishingiye ku kwiyemeza kwabo guharanira ubudasa n’imibereho myiza. Abayobozi b’isoko nka Fenty Beauty bashyizeho amahame mashya hamwe n’ibyo bakora.Inkingi z'ishingiro zifite igicucu cya 40, mu gihe ibirango byigenga nka Fluide birwanya amahame y’uburinganire hamwe n’imirongo y’ubwiza bw’abahuje igitsina. Muri Aziya, ibi bigaragara mu buryo butandukanye - gahunda ya Shiseido y’ikirango cy’Ubuyapani cyitwa “Udushya mu Buntu ku Isi Nziza” ikora ibikoresho by’umwihariko ku bageze mu za bukuru, mu gihe Perfect Diary yo mu Bushinwa ikorana n’abahanzi bo mu gace runaka mu gukusanya ibitabo bike bizihiza umurage w’akarere.
B. Impinduramatwara ya Skimanialism
Icyorezo cyateye imbere mu buryo bwo “kudakoresha maquillage” cyahindutse uburyo bugezweho bwo kugera ku bwiza buciriritse. Abaguzi barimo kwemeraibicuruzwa bifite imikorere myinshibitanga umusaruro mwinshi ku ntambwe ntoya. Ilia Beauty, ikunda cyane Super Serum Skin Tint (ifite SPF 40 n'inyungu zo kwita ku ruhu) yazamutseho 300% mu 2023, bigaragaza ko abaguzi bashaka gukora neza nta kaga. Imbuga nkoranyambaga zikoresha iyi gahunda binyuze mu bikorwa bya buri munsi nko "gusimbuza uruhu" (gusimbuza ijoro rimwe, gukira no kunywa amazi) byarebwe na TikTok inshuro zirenga miliyari 2 umwaka ushize. Ibigo bitekereza ku iterambere nka Paula's Choice ubu bitangaabubatsi b'imiti yihariyebyoroshya iyi gahunda igoye.
2. Siyansi Ihura n'Inkuru: Impinduramatwara y'Ukwizerwa
Uko abaguzi barushaho kumenya ibikoreshwa mu gukora ibintu bitandukanye, ibigo bigomba gushyigikira ibyo bavuga kuriibimenyetso bya siyansi bidashidikanywahomu gihe cyo gutuma ikoranabuhanga rigoye riboneka.
A. Ibimenyetso by'ubuvuzi bihinduka imbogamizi ku meza
70% by'abagura imiti ivura uruhu ubu basuzuma amakuru ajyanye n'ibicuruzwa. La Roche-Posay yazamuye urwego rw'isuku bakoresheje UVMune 400, irimo amashusho ya mikorosikopi agaragaza uburyo akayunguruzo kabo gafite patente gatuma "urumuri rw'izuba" rugaragara ku rwego rw'uturemangingo. Ikinyamakuru Ordinary cyahungabanyije isoko kigaragaza amakuru yacyo.ijanisha nyaryo ry'ubwinshin'ikiguzi cyo gukora - intambwe yongereye icyizere cy'abakiriya ku kigero cya 42% nk'uko bivugwa n'ikigo cyabo. Ubufatanye bw'abaganga b'uruhu buri gutera imbere, aho ibigo nka CeraVe bifite abaganga b'inzobere mu by'ubuvuzi muri 60% by'ibicuruzwa byabo byo kwamamaza.
B. Ikoranabuhanga rya Biotechnology rivugurura imikorere
Guhuza ubwiza n'ikoranabuhanga rya biotech biri gutanga udushya twinshi:
lGushyushya neza: Ibigo nka Biomica bikoresha fermentation ya mikorobe kugira ngo bikore ubundi buryo burambye bwo gusimbura ibikomoka ku bimera gakondo
lUbumenyi bwa mikorobe: Imiti ya Gallinée ikoreshwa mbere/probiotics igamije guhuza urusobe rw'ibinyabuzima by'uruhu, aho ubushakashatsi bwagaragaje ko itukura ryazamutseho 89%
lUbushakashatsi ku mibereho irambye: Peptide OS-01 ya OneSkin yagaragaye mu bushakashatsi bwasuzumwe n'urungano kugira ngo igabanye ibimenyetso by'imyaka mu turemangingo tw'uruhu
3. Kuramba: Kuva ku "byiza byo kugira" kugeza ku kutaganirwaho
Kwita ku bidukikije byahindutse kuva ku gutandukanya ubucuruzi kugeza kuibyitezwe by'ibanze, bigatuma ibigo by’ubucuruzi bisubiramo ibitekerezo ku ngingo zose z’ibikorwa byabyo.
A. Ubukungu bw'Ubwiza Buzunguruka
Abahanga mu bya tekiniki nka Kao barimo gushyiraho amahame mashya bakoresheje umurongo wabo wa MyKirei, urimoPlasitike yagabanutseho 80%binyuze mu buryo bushya bwo kongeramo imyanda. Gahunda ya Lush yo gupakira imyanda yabujije amacupa ya plastiki arenga miliyoni 6 kwinjira mu myanda buri mwaka. Gutunganya imyanda byarenze amayeri – UpCircle Beauty ubu inkomokoToni 15.000 z'ikawa yongeye gukoreshwaburi mwaka baturutse muri kafe zo muri London kugira ngo bakore isuku n'udupfukamunwa.
B. Uburyo bwo guhuza imihindagurikire y'ikirere
Kubera ko ikirere gikabije kigenda gihinduka ikintu gisanzwe, ibicuruzwa bigomba gukora ahantu hatandukanye:
lKwita ku ruhu mu butayu bidashobora kwangirika: Peterson's Laboratory ikoresha ibimera gakondo byo muri Ositaraliya mu gukora ibintu bifasha mu kurinda ikirere cy'ubutayu bwa Gobi
lAmafilomu arwanya ubushuhe: Umurongo mushya wa AmorePacific w’ikirere gishyuha urimo polymer zikomoka ku bihumyo zihindura urwego rw’ubushuhe
lIndabyo zo kwisiga izuba mu buryo butekanye mu mazi: Amafi ya Stream2Sea akoreshwa mu gutunganya amabuye y'agaciro ubu yiganjemo 35% by'isoko rya Hawayi
4. Ikoranabuhanga rihindura imiterere y'inganda
Udushya mu ikoranabuhanga turimo guhangaubunararibonye bwihariye cyane, butangajeicyo kiraro cyiza kuri interineti no kuri interineti.
A. Ubuhanga bwo gukora imibonano mpuzabitsina (AI) bugira uruhare ku giti cye
Itsinda rya Olly Nutrition risesengura indyo kugira ngo ritange inama ku nyongeramusaruro z’ubwiza, mu gihe uburyo bwo kwita ku ruhu bwa Proven Skincare bukora.Amakuru arenga 50,000gukora gahunda zihariye. Ikoranabuhanga rya Sephora ryitwa Color IQ, ubu riri mu gisekuru cya gatatu, rishobora guhuza amabara y'umusingi naUburinganire bwa 98%binyuze muri kamera za telefoni zigendanwa.
B. Blockchain yubaka icyizere
Gahunda ya Aveda yo “Gukura imbuto mu icupa” yemerera abakiriya gukurikirana urugendo rwa buri kintu cyose, kuva ku basarura amavuta ya shea bourbon yo muri Ghana kugeza ku bubiko bw’amaduka. Uru rwego rwo gukorera mu mucyo rwongereyeamanota y'ubudahemuka ku bakiriya ku kigero cya 28%.
C. Akabari k'ubwiza bwa Metaverse
Ikoranabuhanga rya Meta ryo kugerageza VR, rimaze kwemezwa na 45% by'abacuruzi bakomeye b'ubwiza, ryagabanyije inyungu z'ibicuruzwa ku kigero cya 25%. Umufasha wa L'Oréal muri "Beauty Genius" akora inama n'abakiriya miliyoni 5 buri kwezi.
Inzira Imbere:
Umuguzi w'ubwiza wo mu 2025 niumuntu ugerageza ibintu ubizi- bashobora kandi gukora ubushakashatsi ku birebana na peptide nk'uko bakwitabira gahunda yo kubungabunga ibidukikije by'ikirango. Ibigo byatsinze bizakenera kumenya nezaudushya mu buryo butatu:
lUbunararibonye bwa Siyansi- Ibirego bishyigikira ubushakashatsi bwasuzumwe n'urungano
lIkoranabuhanga rihambaye- Kora ubunararibonye busesuye bw'ikoranabuhanga/ubuhanga
lIntego nyayo- Shyiraho uburyo burambye kandi butuma abantu bose barushaho kuba inyangamugayo muri buri rwego
Ahazaza ni heza ku bigo bishobora kuba abahanga mu bya siyansi, abavuga inkuru n'abaharanira inyungu zabo - byose icyarimwe.
Igihe cyo kohereza: Gicurasi-08-2025