1. Umuguzi mushya wubwiza: Yahawe imbaraga, Imyitwarire & Ubushakashatsi
Imiterere yubwiza irimo guhinduka cyane mugihe abaguzi bagenda bareba ubwitonzi bwabo binyuze mumurongo wo kwigaragaza ndetse ninshingano zabaturage. Ntabwo bagihaze nibisabwa hejuru, abaguzi b'iki gihe barasabaubunyangamugayo, kutabangikanya no gukorera mu mucyoKuva ku bicuruzwa.
A. Indangamuntu-Ubwiza Bwa mbere Bufata Icyiciro
Kwiyongera kw "ibikorwa byubwiza" byahinduye kwisiga no kuvura uruhu mubikoresho bikomeye byo kwimenyekanisha. Abaguzi ba Gen Z ubu basuzuma ibirango bashingiye kubyo biyemeje bitandukanye kandi bigatera imibereho. Abayobozi b'isoko nka Fenty Beauty bashiraho ibipimo bishya hamwe nibyaboIgicucu cya 40-igicucu, mugihe ibirango bya indie nka Fluide birwanya amahame yuburinganire hamwe numurongo wo kwisiga unisex. Muri Aziya, ibi bigaragarira mu buryo butandukanye - Porogaramu y’Abayapani ya Shiseido “Ubwiza Bwiza Bwiza ku Isi Nziza” itegura ibicuruzwa by’abaturage basaza, mu gihe Ubushinwa Bwuzuye bwa Diary bufatanya n’abahanzi baho mu byegeranyo bike byizihiza umurage w'akarere.
B. Impinduramatwara ya Skinimalism
Icyorezo cya "no-make" cyanduye cyahindutse uburyo buhanitse kubwiza bwa minimalist. Abaguzi barimo guhoberaibicuruzwa byinshiibyo bitanga ibisubizo ntarengwa hamwe nintambwe ntoya. Ilia Beauty yakunzwe cyane na super Serum y'uruhu (hamwe na SPF 40 nibyiza byo kuvura uruhu) yabonye ubwiyongere bwa 300% mumwaka wa 2023, byerekana ko abaguzi bifuza gukora neza nta guhungabana. Imbuga nkoranyambaga zongerera iyi nzira binyuze muri gahunda za virusi nka “gusiganwa ku magare ku ruhu” (ijoro risimburana rya exfolisiyoneri, gukira no kuvomera) byinjije miliyari zisaga 2 za TikTok umwaka ushize. Ibiranga-gutekereza imbere nka Paula's Choice noneho itangaabubaka gahunda yihariyebyoroshya iyi gahunda igoye.
2. Siyanse ihura no kuvuga inkuru: Impinduramatwara yo kwizerwa
Mugihe abaguzi barushijeho kumenya ibintu, ibirango bigomba gusubiza hamweibimenyetso bya siyansi bidasubirwahomugihe gukora tekinoroji igoye igerwaho.
A. Icyemezo cya Clinical gihinduka imigabane
70% byabaguzi bavura uruhu ubu basuzuma ibirango byibicuruzwa byamakuru yubuvuzi. La Roche-Posay yazamuye akabari hamwe nizuba ryizuba rya UVMune 400, ririmo amashusho ya microscopique yerekana uburyo akayunguruzo kabo kemewe gakora "izuba ryizuba" kurwego rwa selire. Ibisanzwe byahungabanije isoko muguhishura ibyaboijanisha ryukurin'ibiciro byo gukora - intambwe yongereye ikizere cyabakiriya 42% ukurikije sosiyete yabo. Ubufatanye bwa Dermatologiste buratera imbere, hamwe na marike nka CeraVe irimo inzobere mu buvuzi muri 60% yibyo kwamamaza.
B. Ikoranabuhanga ryibinyabuzima risobanura neza imikorere
Ihuriro ryubwiza na biotech ritanga udushya twinshi:
lGusobanura neza: Isosiyete nka Biomica ikoresha fermentation ya mikorobe kugirango ikore ubundi buryo burambye kubikorwa gakondo
lUbumenyi bwa Microbiome: Gallinée ya pre / probiotic yibanda ku buringanire bwuruhu rwibinyabuzima byuruhu, hamwe nubuvuzi bwerekana ko 89% byateye imbere mubutuku
lKuramba: OneSkin yihariye peptide OS-01 yerekanwe mubushakashatsi bwasuzumwe kugirango bigabanye ibimenyetso byimyaka yibinyabuzima muri selile zuruhu
3. Kuramba: Kuva "Neza-Kuri-Kugira" kugeza Kutaganira
Ibidukikije-ibidukikije byahindutse biva mubucuruzi butandukanye kugeza aibiteganijwe, guhatira ibirango gutekereza kuri buri kintu cyibikorwa byabo.
A. Ubukungu Bwiza Bwiza
Abapayiniya nka Kao bashiraho ibipimo bishya n'umurongo wabo wa MyKirei, urimo80% munsi ya plastikibinyuze muri sisitemu yo kuzuza udushya. Lush yambaye ubusa yo gupakira yabujije amacupa arenga miliyoni 6 kwinjira mumyanda buri mwaka. Upcycling yimutse irenze gimmicks - UpCircle Ubwiza ubu isokoToni 15.000 za kawa yongeye kugarukaburi mwaka kuva i cafe ya Londres kuri scrubs na mask.
B. Imiterere y'Ibihe
Hamwe nikirere gikabije kuba ihame, ibicuruzwa bigomba gukora mubidukikije bitandukanye:
lUbuvuzi bw'uruhu: Laboratoire ya Peterson ikoresha ibimera bya Australiya kavukire kugirango ikore ibimera birinda imiterere yubutayu bwa Gobi
lUbushuhe-Kurwanya Imiterere: Umurongo mushya wa AMorepacific wo mu turere dushyuha Ibiranga polymes ikomoka mu bihumyo bihinduka ku rwego rwiza
lIzuba Rirashe: Inzira ya Stream2Sea ifite umutekano muke ubu yiganje 35% kumasoko ya Hawayi
4. Ikoranabuhanga rivugurura inganda
Guhanga udushya turimo gukorahyper-yihariye, uburambe bwibintuicyo kiraro kumurongo no kumurongo wubwiza.
A. AI ibona umuntu ku giti cye
Olly Nutrition's chatbot isesengura ingeso yimirire kugirango yongere ubwiza bwihariye, mugihe algorithm ya Proven Skincare yerekanaIngingo 50.000+kurema gahunda yihariye. Sephora Ibara rya IQ tekinoroji, ubu mugisekuru cyayo cya gatatu, irashobora guhuza igicucu fatizo hamwe98%ukoresheje kamera ya terefone.
B. Guhagarika byubaka ikizere
Gahunda ya “Imbuto kugeza Icupa” ya Aveda ituma abakiriya bashobora gukurikirana urugendo rwibintu byose, uhereye kubisarurwa bya shea amavuta yo muri Gana kugeza kubika ububiko. Uru rwego rwo gukorera mu mucyo rwiyongereyehoubudahemuka bwabakiriya amanota 28%.
C. Ubwiza bwa Metaverse
Tekinoroji ya VR ya Meta, imaze kwemezwa na 45% byabacuruzi bakomeye b’ubwiza, yagabanije ibicuruzwa byiyongereyeho 25%. Umufasha wa L'Oréal “Ubwiza Genius” akora buri kwezi miliyoni 5 zo kugisha inama abakiriya.
Umuhanda uri imbere:
2025 umuguzi wubwiza ni aumushakashatsi- birashoboka cyane gushakisha ubushakashatsi bwa peptide kuko bagomba kugira uruhare mubikorwa birambye. Gutsindira ibirango bizakenera kumenyaudushya-dutatu:
lUbujyakuzimu bwa siyansi- Inyuma zisabwa hamwe nubushakashatsi bwasuzumwe
lUbuhanga buhanga- Kora ubunararibonye bwa digitale / ubunararibonye
lIntego nyayo- Shyiramo imbaraga zirambye kandi zidahwitse kuri buri rwego
Ejo hazaza ni ibirango bishobora kuba abahanga, abavuga inkuru hamwe nabaharanira inyungu - byose icyarimwe.
Igihe cyo kohereza: Gicurasi-08-2025