Mu myaka mike ishize, isoko ryo kwisiga rya APAC ryabonye impinduka zikomeye. Ntabwo byibuze bitewe no kwiyongera kwishingikiriza kumurongo mbuga nkoranyambaga hamwe no gukurikira gukurikira abagira uruhare mu bwiza, bagenda bahamagara iyo bigeze ku bigezweho.
Ubushakashatsi bwakozwe na Mordor Intelligence bwerekana ko ahantu hagira uruhare runini mu kugurisha amavuta yo kwisiga ya APAC, aho abaguzi bo mu mijyi bakoresha amafaranga inshuro eshatu mu gutunganya imisatsi no kuvura uruhu ugereranije n’icyaro. Icyakora, amakuru yerekanaga kandi ko itangazamakuru ryiyongera mu cyaro ryagize ingaruka ku kugurisha cyane cyane mu bijyanye no gutunganya imisatsi.
Ku bijyanye no kwita ku ruhu, abaturage bagenda basaza ndetse no kumenya abaguzi bakomeje kongera ingufu mu kongera ibicuruzwa birwanya gusaza. Hagati aho, ibintu bishya nka 'skinimalism' na cosmetike ya Hybrid bikomeje kwiyongera mu kwamamara, mu gihe abaguzi bo muri Aziya bashaka uburambe bwo kwisiga. Mu gihe mu gutunganya umusatsi no kwita ku zuba, imiterere y’ibidukikije hamwe n’ubushyuhe bwiyongera ni ukuzamura ibicuruzwa muri utu turere, kandi bigashishikaza cyane inyungu zishingiye ku myitwarire myiza.
Kurambura ingingo nkuru, udushya, hamwe ningorane zijyanye no kwita ku ruhu, gutunganya umusatsi, kwita ku zuba, n’ubwiza burambye, muri cosmetike Aziya iragaruka 7-9 Ugushyingo 2023 izerekana gahunda yuzuye yerekana ibicuruzwa kugira ngo bigere imbere.
Ejo hazaza
Mu myaka mike ishize, kwiyongera kubaguzi no kugura imbaraga muri Aziya byatumye habaho impinduka zikomeye kubicuruzwa nibikorwa birambye. Ubushakashatsi bwakozwe na Euromonitor International bwerekana ko 75% by’ababajijwe mu bwiza n’ahantu hitaweho ku giti cyabo bateganya guteza imbere ibicuruzwa bifite ibikomoka ku bimera, ibikomoka ku bimera n’ibikomoka ku bimera mu 2022.
Nyamara, icyifuzo cyo kwisiga cyimyitwarire ntabwo ari uguhindura ibicuruzwa na serivisi gusa ahubwo ni nuburyo ibirango bikora no kuvugana nabakiriya babo. Euromonitor yasabye ko ibirango byo kwisiga byibanda ku myigire y’abaguzi no gukorera mu mucyo kugira ngo bavugane neza n’abakiriya kandi bashishikarize ubudahemuka.
Inyigisho mu kwita ku ruhu
Bifite agaciro ka miliyari 76.82 z'amadolari ya Amerika mu 2021, isoko rya APAC ryita ku ruhu riteganijwe kuzamuka cyane mu myaka itanu iri imbere. Ibi biterwa ahanini nubwiyongere bukabije bwindwara zuruhu hamwe nuburanga bwiza mubaguzi ba Aziya. Ariko, hariho ibibazo bimwe na bimwe bigomba kuneshwa kugirango ukomeze iyi nzira. Muri byo harimo gukurikiza amabwiriza ya leta, abaguzi bakeneye ibicuruzwa bipfunyika birambye, kimwe n’ibicuruzwa bitarangwamo imyitwarire, ubugome bidafite ubugome.
Uyu mwaka gahunda yuburezi muri cosmetike muri Aziya izagaragaza bimwe mubyingenzi byingenzi ku isoko ryita ku ruhu rwa APAC, nuburyo ibicuruzwa bifata ibibazo bikomeye byinganda. Ikoreshwa na Laboratwari ya Aziya Cosme kandi ikabera muri Theatre ya Marketing Trends and Regulations Theatre, isomo ryerekeye imicungire ya Skintone rizibanda cyane ku ihindagurika ry’isoko, aho kutabangikanya bigenda byiyongera, mu gihe binateza imbere uruhu rwiza kandi rusa neza.
Udushya muri Suncare
Mu 2023, amafaranga yinjiye mu isoko ryo kurinda izuba APAC yageze kuri miliyari 3.9 z'amadolari y'Amerika, hakaba hateganijwe ko isoko rizazamuka kuri 5.9% CAGR mu myaka itanu iri imbere. Mubyukuri, hamwe nibintu bitandukanye bidukikije ndetse nabaturage bitera kwiyongera, ubu akarere nuyoboye isi.
Sarah Gibson, Umuyobozi ushinzwe ibirori muri cosmetike yo muri Aziya, yagize ati: “Aziya ya pasifika ni isoko rya mbere ry’ubwiza ku isi, kandi kubera iyo mpamvu, amaso y’isi yibanze ku karere ndetse n’udushya dukorerwa aho. Gahunda yo kwisiga muri Aziya Gahunda yuburezi izamurikira iri soko ryihuta cyane, ryibanda kubyingenzi, imbogamizi niterambere.
Yakomeje agira ati: “Binyuze mu mahugurwa ya tekiniki, ibicuruzwa n'ibiyerekana, hamwe n'ibikorwa byo kwamamaza, gahunda yo kwisiga muri Aziya yo kwigisha kwisiga izagaragaza udushya twinshi mu bwiza burambye kandi bwitwara neza muri iki gihe. Hamwe n’abiyandikishije mbere y’abashyitsi kuri ubu bari ku rwego rwo hejuru, hemejwe ko hakenewe gusobanukirwa neza n’uburezi mu nganda - ibyo kwisiga muri Aziya biri gutanga. ”
Igihe cyo kohereza: Ukwakira-25-2023